Eric (Backside) and I met with Jason, the 20 year old owner of Hustle Bikes. His story goes like this: he worked at Coffee Bean and built fixies/single speeds on the side. He reached out to the biking communities to collect used parts that would be used for building, and then later show off his final products to be sold. Soon enough, bikes became more profitable than coffee. So he quit the barista gig and is now running his humble business full time. Passion project.
Backside will be the first retail space to carry Hustle Bikes. Next month, Jason will start an Echo Park ride cosigned by Society. And then later in November, Burbank will have the official launch of products and also a new display that will be pretty frickin’ cool. We hung out with him while he built the first bike that will go into the store.
Last week at Soul Assassins Radio, we had guest DJ Spintelect (Talib Kweli/Alexander Spit DJ) come through to drop a set. This worked out for me because Spin is our guest DJ for LIFESWELL next week. His company, Everybody’s Rival is actually throwing the party with us. So before he went on air, we all got together to do promo visuals on the SA compound.
Immediately after that, Spin went into the studio. I got a lot of texts that night from friends that were tuned in. They were hyped over his playlist.
Yesterday, some of us went to my elementary school’s carnival. I’ve talked about this in the past, when I wrote about Two Boots Pizza and compared it to carnival pizza. My parents work there every year. I’ve been out of that school for over 15 years and they still meet that commitment when they don’t have to. Works for me, because I end up getting free food.
They had a beer garden where they played college football games and served what FIlipinos call pulutan, which is like finger food. We were pretty excited about all that.
After stuffing our faces, we made our rounds to the games.
We ended the night at this booth. It’s probably the most popular booth there because you can gamble. You place a bet on one of the six colors, each of them having different odds. Someone rolls a ball onto a color grid, and if you bet on the color that the ball lands on, you’ve won.
Sisig, beer, and gambling. Pretty much the best carnival ever. Til next year…
I remember having meetings with Bambu and Phatrick at SIPA while SESSIONS LA - a youth program that promotes development and critical thinking through the process of creating music - was going on. In between our conversation, Bam would be engaged in a writing session, while Phat was teaching production. The kids were eager, encouraging, and full of life.
I remember attending the SESSIONS LA event called Freestyle Fridays - an all ages hip hop concert and open mic that happens several times during the year. It was a chance for the kids to really show off their stuff in front of their peers, supporters, and other people in the music industry like DJ Rhettmatic, Thurzday, and Rev Glenn. Seeing the youth in that element was a beautiful thing.
This past week, I was informed that SESSIONS LA will no longer receive funding for the program. They need our help so that they may continue their amazing work. I’m a big fan of the arts, youth involvement, safe havens, and having a creative outlet. I hope you are, too. Please help by donating any amount HERE.
Besides that beer crawl I attended, I haven’t been doing much other than attending meetings. LIFESWELL is just around the corner (on 10/27), and this one’s gonna be big. So, I had a round of meetings with the people making it all come together.
I first hit up Soul Assassins. SA is sponsoring it with free giveaways. But let me back up real quick and say that we are celebrating my birthday at this LIFESWELL. It’s a milestone year for me, and I wanted to involve everyone that has made 2010 successful. I started working with SA earlier this year with the radio show. My work with them has grown and now I’m sitting in on design meetings, spearheading projects, and increasing our stockists. Yesterday, I addressed all those things and also picked up pieces to be thrown out to the crowd.
Later that day, I went to the Rick & Ray office to meet with the team and carefully plan the next two weeks. Between the flier, the DJ schedule, the photographer, and the all-angle marketing push, we had a lot to cover. Although the picture below looks more like a water cooler conversation, we actually did tie up all loose ends.