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EIGHT x TEN April 4 2012
By now, you should have caught on to EIGHTxTEN Magazine. I’ve mentioned the name here with my posts on last month’s LiFESWELL and also on Rick Klotz. But let me give you some backstory.
I’ve known Eric from Backside since we were teenagers, and our friendship has undoubtedly grown. He had faith in me when I started CA; Backside was my first stockist. When I threw myself into the blogosphere, he would give me content. A lot of my professional relationships have stemmed from my association with Backside. Because of that, I’m always willing to help him out in any capacity. I quickly became the staff photographer, I’ve played consultant on several projects, I’ve even done some buying. So when Eric told me his plans for a publication, I enthusiastically said yes. He wanted to produce this to think outside the box, to stay relevant without retweets, thumbs ups, and hearts, to enhance the Backside brand experience, to provide a tangible reflection of the shop.
For me, writing is like my first love. I was an editor for my high school paper (fun fact: my op-ed piece on the shootings at Columbine almost cost me graduation). During college, I wrote papers on papers on papers, and many of them were published in textbooks and political journals (topics like youth voting and the case for women in Rwanda). It’s been years since I’ve been published. Needless to say, I’m quite proud of my contribution to EIGHTxTEN Magazine. I was able to sit down and meet with one of the most interesting people in the fashion industry and then write about it.
Yesterday, I picked up my own copy. That feeling of turning pages and seeing my name at the end of an article consumed me. I wrote for this thing right here. It was a feeling unfamiliar for too long.

Whether you can empathize or not, please pick up your copy of EIGHTxTEN. We’re going to drop this at a quarterly frequency, available for free at both Backside locations and also at The Hundreds, LA. Let’s work together on keeping print alive. Thanks for reading.


Hope that helps. ”